The recently honored RUSH鈥檚 newly relaunched website, rush.edu, for excellence in .
The eHealthcare Leadership Awards recognizes the best health care websites and digital communications in the United States. This year鈥檚 competition drew more than 1,000 entries, and more than 100 marketing professionals offered feedback before the winners were chosen.
鈥淭he awards recognize the extraordinary work of the entire team and our partners inside and outside the organization and reflect RUSH鈥檚 strong commitment to excellence in patient care,鈥 said Chris Gade, vice president of marketing and engagement.
In October 2020, rush.edu relaunched as a system-level website, a first for RUSH, providing a unified approach and increasing consumer options for access to the excellent health care providers and services available. It brings together all of RUSH鈥檚 clinical services, , locations and storytelling into one platform, while also centralizing RUSH鈥檚 virtual health offerings into a curated experience.
RUSH puts patients first in all its digital platforms, connecting users with RUSH services whenever and wherever they need them. RUSH and its Marketing Communications team have a strong commitment to grow and strengthen rush.edu, the My Rush mobile app and other digital offerings.
鈥淲e鈥檙e listening to our audiences, particularly consumers,鈥 said Ryan Nagdeman, associate vice president, marketing and communications. 鈥淭hrough many focus groups, we underwent an extensive stakeholder review, with patients, referring physicians and clinical leaders across RUSH vetting information and providing suggestions that helped guide the site鈥檚 design and organization.鈥
RUSH was awarded the following 2021 eHealthCare Leadership Awards in November:
- Best Internet Home Page (rush.edu): Platinum
- Best Mobile Website (rush.edu): Gold
- Best Overall Digital Patient Experience (rush.edu): Silver
- Best Site Design (): Distinction
- Best Microsite (rush.edu/rush-careers): Distinction
- Best Microsite (rush.edu/kids): Distinction
